Homeless Man Learns He's Rich

SALT LAKE CITY -- A private investigator says he has tracked down a homeless Utah man and delivered some good news: He's inherited a lot of money.

David Lundberg said he found Max Melitzer pushing a shopping cart filled with personal possessions in a Salt Lake City park Saturday afternoon.

Lundberg declined to disclose how much money Melitzer will be receiving, but said the man's brother who died of cancer last year left him a "significant" amount in his will.

"He'll no longer be living on the street or in abandoned storage sheds," he told The Associated Press. "He'll be able to have a normal life, and be able to have a home, provide for himself, and purchase clothing, food and health care."

The story about Lundberg's two-month search for Lundberg has been reported by the Deseret News and KSL of Salt Lake City.

Lundberg said he was hired by the family's New York law firm to locate Melitzer, and some family members plan to meet Melitzer next week in Salt Lake City. He declined to identify them.

Melitzer's family wishes to remain private, and lawyers are deferring questions to Lundberg.

The investigator said he broke the news to Melitzer while they were sitting on a bench at Pioneer Park. While Lundberg said he didn't tell Melitzer how much money he was inheriting, the man was excited.

"He's still in shock. This came out of nowhere," Lundberg said. "He's a really mellow guy in his 60s, very sweet and more articulate than I thought for a man in his position."

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Google Acquires Ad Optimization Firm Admeld for $400 MM

In an apparent move to bolster its own ad sales efforts and provide services to large publishers, Google has reportedly made a $400 million purchase of Admeld, a company that builds technology to help ad sellers maximize the value of their inventory. Admeld has relationships with the Weather Channel, IDG TechNetwork, and large newspaper companies like The New York Times Company, Hearst, Tribune and Gannett.

The TechCrunch story reporting the acquisition cites “multiple sources.” Google representatives said the company doesn’t respond to “rumor or speculation.”

Admeld was founded in 2007 and has spent the last several years building and launching its technology both in the U.S. and in Europe. The company’s systems for publishers tie into various demand-side platforms and ad networks, giving publishers more control over how their inventory is sold. Admeld also provides publishers with data about their audiences, helping them to sell more effectively. Admeld is based in New York City and has offices in San Francisco, London, Berlin, and Toronto.

The acquisition ties in well to Google’s DoubleClick operations, serving as a publisher-focused companion to the advertiser-oriented DoubleClick Ad Exchange. The company has also developed tools for managing mobile inventory, which will presumably assist Google with AdMob. Though the acquisition of a company like this raises questions of how Google would work with competitors in the ad sales arena, the company has demonstrated an ability to navigate these waters with DoubleClick.

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Tiger Woods to Skip U.S. Open

JACKSONVILLE, Fla. (AP) — Tiger Woods pulled out of the U.S. Open on Tuesday because of lingering issues with his left leg, leaving him uncertain how soon he can resume his pursuit of Jack Nicklaus' record for major titles.

It will be the first time Woods has missed the U.S. Open since 1994, when he had just graduated high school.

"I am extremely disappointed that I won't be playing in the U.S. Open, but it's time for me to listen to my doctors and focus on the future," Woods said on his website. "I was hopeful that I could play, but if I did, I risk further damage to my left leg. My knee and Achilles tendon are not fully healed."

Woods said he hoped to be ready for the AT&T National, which starts June 30 at Aronomink, and the next two majors. Then again, he said two weeks ago he would do everything possible to be ready for the U.S. Open, which is far more significant.

"We're very disappointed that he won't be playing in the National Open," USGA executive director Mike Davis said, whom Woods called Tuesday morning. "He certainly brings excitement to the event. He'll be missed, but the U.S. Open will go on. The event is bigger than one player, but he certainly will be missed."

The U.S. Open starts June 16 at Congressional, where Woods won the AT&T National two years ago and tied for 19th when the U.S. Open was last played there in 1997.

He hasn't won since the 2009 Australian Masters, a stretch of 22 tournaments. He not only lost his No. 1 ranking late last year, he has plunged to No. 15 in the world, his lowest spot in the ranking since the spring of 1997.

Woods announced his decision on Twitter: "Not playing in US Open. Very disappointed. Short-term frustration for long-term gain."

The Masters is now the only major Woods has played every year since turning pro. He was recovering from knee surgery in 2008 and did not play the British Open and PGA Championship.

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